Clik here to view.
Big Media Monetization in an Online World
Today, on my way to work, I heard someone say “Print is dead”. I put down my newspaper immediately and rushed to work, where I could breathe more easily in my pristine, paperless office. Yeah, right....
View ArticleWhen the shopping cart is empty
In the current state of the economy, the word “depression” is used more often in our newspapers than in a Prozac advertisement. Earlier this week, newspaper headlines reported bad news for the...
View ArticleWhat's the next big idea?
In the online advertising industry, the word revolution is used more often in our marketing brochures than in a Che Guevara Manifesto. Sadly, many of these promises are not new ideas – most of them...
View ArticleAre you doing your ROI Advertising right?
Earlier this week, the IAB issued lead generation guidelines for advertisers and publishers. This is important. As many advertisers move their dollars towards pay-for-performance advertising, they will...
View Article2009: The Year According to J.P. Morgan
Over the last five years, performance based pricing models have gained share in the online advertising market. This trend will undoubtedly accelerate during the economic downturn that is expected to...
View ArticleDon't overlook this important facet of your online advertising
You might have deployed landing pages or direct response ads to capture leads from consumers that are interested in your brand. But now that you have the leads, what’s next? You have to follow up with...
View ArticleThe importance of scalability
The AlwaysOn OnMedia conference has developed a reputation for attracting a diverse mix of participants. Professionals from venture capital groups, brand marketing organizations, the analysts and the...
View ArticleWhat the HP website can teach you this very second
With 13.5 million monthly visitors and a Quantcast traffic ranking of 56, the Hewlett Packard site (www.hp.com) is one of the most visited sites on the Internet. Each pixel on such a heavily...
View ArticleClik here to view.
The growth of performance advertising and what it means for you
The 2008 IAB PWC Internet advertising report sheds light on a macro trend that is fundamentally changing the online advertising industry: a shift from CPM advertising to pay-for-performance...
View ArticleHow to use email to complete your online media plan
You might have the best designed media plan for your brand or your client.Your media placements might be chockfull of compelling banners driving users to well-though out landing pages. Your forceful...
View ArticleLearning from the ant and the grasshopper this summer
In the summer months the mind wanders to the beaches and the mountains. There's nothing wrong with following its wanderings, and taking a well-deserved break in better climes. But the summer months are...
View ArticleTwitter Followers: Quality, not Quantity
There's a healthy debate out there about whether Twitter's here to stay. But unless you're an investor, Twitter's longevity doesn't really matter. What matters, for marketers at least, is that when...
View ArticleNonprofit Marketers
There's a good deal of discussion in the advertising industry about how consumer behavior has changed marketing strategy. As audiences become simultaneously more fragmented and more empowered, emphasis...
View ArticleHitting the Reset Button for the Online Ad Industry
A recent AdAge article paints a clear picture of how the recession has changed the online ad industry. As marketers, we've been embattled by the economy for long enough to have learned a thing or two....
View ArticleAttention Retailers: Are You Looking Beyond the Research?
On the surface, the latest research in retail marketing paves a clear road to success. According to an article in ClickZ, back to school searches on Google are significantly up. Specifically, searches...
View ArticleClik here to view.
Four Major Social Media Lessons in 2009
As we get ready to spend large amounts of times with our friends and families this holiday season, we are reminded of certain social rules that govern our general conduct (kitchen disasters and last...
View ArticleClik here to view.
Thinking (and acting) beyond the Idiot Box
The Guardian's recent claim that people are indeed willing to pay for news content through the form of a paid-for-news iPhone app is encouraging. It is a sign that publishers are implementing pricing...
View ArticleA Perfect Advertising Cocktail
A quick perusal of the advertising trades over the last six months shows the emergence of a new cocktail: a shot of heady new technologies like social marketing with a splash of old favorites like...
View Article
